Webinar strategy. Without a doubt, you have got to get this right to be successful.
Start by thinking through these questions: What do you hope to accomplish with your webinar? Will you educate your audience about your industry? Will you try to sell your products or services at the end? Will you offer training for existing customers or current employees?
Different goals require different webinar planning and webinar strategy. For example, if you are trying to educate your audience about your product or service, do you have a “call to action” included? Meaning, are you asking them to do something with the education they have just received? Like, call your office, visit your website or click on a “buy it” button?
If you are trying to sell a product on your webinar, design your webinar presentation with the pitch in the middle and your best points at the end. That way, they will remain on the webinar through the pitch in order to get to the best points at the end.
Consider using the “how to choose a professional” strategy. It works well for professionals who are trying to sell their services to new customers. You list ten crucial qualifications for picking someone in your profession. The catch is you will meet all of the qualifications. And since your potential customers have already met you through your webinar, they will very likely pick you to help them.
Another webinar strategy is to explain a very complicated process and then, offer the “done for you” service at the end. Tax attorneys could design a webinar about the top five tax changes for the coming year and explain them in great details. Even down to which forms to file by what deadlines.
Then, after you explain everything they have to do and warn them of the penalties if they do it wrong, offer to do all of it for them for a reasonable fee. You will have educated them and relieved their burden at the same time! This could work for just about any service professional.
One final strategy is to “prequalify” your viewers. You teach them on your webinar about your products and services BEFORE you ever talk on the phone with them. This is the process of prequalifying folks. The cool part is they see you as an expert in your field because of your interactions with them through the webinar.
One industry where this would work is lasik eye surgery. If you hosted a one-hour webinar, educated your audience, and then allowed for question and answers, you would be left with individuals who are serious about the procedure. All that is left is to give a call to action such as your office phone number to set up an appointment.
Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.
Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.
Stephen Beck is an expert at teaching individuals and small businesses how to increase their sales using webinars! He invites you to an amazing FREE weekly webinar to discover webinar strategy that only the most successful webinars use. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com
