If you have been thinking about getting traffic to a web site, you have probably heard someone talk about cheap traffic. The phrase can mean different things to different people. The first thing you should know is that cheap web site traffic is as difficult to define as using the word in any other conversation.
For an entrepreneur who is starting a business or a small business that has just invested thousands of dollars in a web site, any amount of money spent on traffic probably will not seem like cheap traffic at any price. But there are ways to get traffic to your web site that do not cost an arm and a leg.
There is nothing better than free traffic for your business. But it takes time to build the kind an internet presence that will bring throngs of eager customers to your site every day. While you are building your online visibility, you might get customers or ready to buy now.
What is cheap traffic?
If you are a small business, an entrepreneur, or a professional with a limited budget, finding cheap traffic is critical. Here are some ways to get quality targeted traffic and a low cost:
– buy traffic (average cost, $1.30/1000 clicks)
– Buy keyword-based listings on the search engines
– use other pay-per-click advertising (banner ads, other ads, links on other sites)
– Place banner or space ads on sites that cost less than many others (try the local business magazine instead of Forbes)
– Put some attention on local search
– Choose less costly marketing tactics such as e-mail, direct mail, classified ads.
None of these marketing tactics is free. It will be up to you to decide what qualifies as cheap traffic for your business. Even some of the tactics that appear to be free (e-mail marketing, article marketing, PR campaigns) involve cost related to distribution, writing, design, etc.
By testing and refining and careful planning, you can build a marketing plan that will successfully bring affordable traffic (as you define it) to your site. Try to balance the tactics and look for the biggest return on your investment.
If you are a small business owner or professional and want to learn more about lead generation, see the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”