There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn’t “Exist”. That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they’ll turn up their nose at you.
Those copywriting “guru’s” will likely start telling stories about chasing two rabbits, where you’ll lose both of them in the end. This is the kind of talk that sends uneducated business owners down the wrong path. They get sales content, for sure, but it doesn’t rank as well and they’re search listing suffers for it.
It is indeed possible to create content and write for both the user and the search engine algorithm. Without proper SEO copywriting, you’re more than likely just pushing content for one or the other in some vain hope that your traffic and conversions will increase. With the typical “pro” copywriting mindset, you can only write content for sales and can’t do anything to get it ranked without taking away from the sales message – this is ludicrous.
Search engines are specifically designed to index quality content and every update to the algorithm puts us closer to the concept of contextual searching and the latent semantic web. Over time, more importance will be placed on true quality content that also ranks well by using keywords. Companies that lose rank in the SERPs after the Google May Day update are proof that not having quality optimized content will hurt you in the long run. SEO Copywriting is designed to counter that problem.
If you want to close that gap between writing for people and writing for the search engines, then SEO copywriting is the choice to need to make. Search engines will see the relevant copy and how it relates to the keywords within your niche, and you can do it without stuffing your content full of keywords to obtain some irrelevant keyword density.
Google and other major search engines algorithms are going to recognize your copy not just by the keywords you place but by the context in which they’re used. The body surrounding those keywords plays a big role in how you’re ranked. If you’re legitimately trying to connect with a client by giving relevant and relatable details while casually inserting your keywords then not only will the customer feel more connected to your content but so will the search engines!
SEO copywriting will, without a doubt, help to better position your website and other content. Users that find it will have likely been stumbling through messes of cheap PLR and garbage, and they will appreciate the technical nature and informative value of your content without keywords getting in the way. SEO copywriting can help you achieve all of this, regardless of whether its for blogs, articles, site content or any other type of content marketing.
Anyone who boasts that you cannot write for both users and search engines clearly hasn’t made the transformation to a modern copywriter. Seek out someone with the skill to do both in SEO copywriting, and leave the old styles well behind you.
Carlsberg don’t do a SEO Copywriting Service as they hate being second best….ThunderbayMedia….the best website copywriter in the world….probably!