It may be considered as a child’s play to increase the number of visitors to a website today. Considering how the search engines are strategically optimized these days, it is fairly easy to get gobs of visitors instantly to a new website.

The real difficulty is what you should do to make visitors stay once they visit your website. It is also essential to make them return to your website and be your loyal customers.

Web design is all you need. A user friendly and attractive web design must be developed in order to attract visitors to your site again. While developing a user friendly web design is easy, it is complex to develop an attractive web design.

Thanks to the invention of flash animation, it is simpler to build an attractive website now. Along with that, flash animation is also good for websites in many aspects. Three main advantages of creating flash animated websites will be introduced in this article.

1. The drawback of websites designed with flash animations is that they are being crawled by search engine bots. Many people are grateful since search engines have already improved their algorithms and no longer leave out flash animations these days. Search results in Google now include flash animated websites. These websites will soon be favored by all major search engines, as prognosticated by experts in search engine optimization. It is therefore now the right time to design websites using flash animations.

2. A page like this one, with only still text and images, does not interact with visitors. Visitors can only fix their eyes on the contents and tend to leave the page after a short while. However, a flash animated website is different. Visitors will be tempted to stay longer because they are actively engaged with the website. They will be navigated through their input and interaction with the site. As long as the visitors stay amused by the interaction, they will proceed onto viewing all the web pages.

3. The number of websites available is incalculable, therefore it’s essential to stand out from the crowd in order to be noted. Notice how many websites nowadays still have not integrated flash animations, and most of them look lethargic with text and still images only. Make a faster move to include flash animations in order to have a vivacious website and be distinct.

Have a problem with creating your own flash animated websites? Do not worry because many companies are available at your service that offer flash web design templates. Just select one that you are most comfortable with and make alterations that fits your style.

How to use Adobe Flash within a web page? It is definitely a common doubt of many businessmen and managers.

Just to give everyone an overview of what exactly Flash does. Flash is a software which enable web creators to add in interactive components to their sites, such as animation and graphics. It is used extensively in demonstrating products and training programs. If you choose to build your web site completely out of Flash, there is however the possibility, that Google would not be able to ‘index’ these sites and listing them way below the normal HTML sites.

There is a simple way to prove whether a web page can be “indexed” or not. On a web page, try to highlight the text, which means the content, by clicking the left button of your mouse and dragging it over the text. If you are able to highlight the text in blue, that means the text of the page are in different “layers”, hence it can be “indexed”. It is because a web page can only be “indexed” when the text or any graphic on that page are in different “layers”, which is essential for search engines to “index” a page as those engines can “index” text-based content easily.

When Flash is used to build a web site, the text will be put into different layers as photos or graphics. This make it difficult for Google to index the page. Google needs to be able to read the web site and look for information so that they can put the web page under a certain keyword searching database system. Indexing is therefore extremely vital.

Google and Adobe Flash used to be absolutely incompatible. There have be attempts of collaboration between the two companies to solve the indexing problem, but none of the testing results, whether successful or not, are yet to be found. It can be appealing to many since Flash does make a web page layout look more attractive, but there is a reason why a lot of people still stick to text-based content up till now.

Even though most people cannot resist the attractive appearance and the usefulness of Flash websites, these websites post a needless obstruction to Google as Google mainly seeks for text-based content.

Some websites may have two versions for users – “HTML Site” and “Flash Web Site”. It can solve the problem of Google indexing but it also leads to another problem. With two versions, the web owner needs to govern two different websites and this creates excess burdens on the owner.

A better solution to the problem is to embed flash content within a HTML website. This way, you can still utilize the outstanding functions of Flash to create an attractive and functional website while allowing Google to index the other text-based content on your website. With this strategy, you can achieve your goal of search engine optimization with little compromise on the design and functionality of your website.

Adobe is a worldwide renowned name which practically stands for quality photo and video editing software. It is however its freebie, Flash, that is used most extensively. We are actually depending on Flash technology when we view videos on a lot of websites and web servers.

Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.

This extension is beneficial to the users as they can enjoy the same videos not only on their PCs or phones but also on TV screens. As Adobe CEO Shantanu Narayen expected, televisions and set top boxes which support the Flash format may probably be launched into the US market at a later time in 2009.

Bud Albers, the CTO of Disney, showed his company’s support to Flash on the TV by saying “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”

Adobe generates huge profits by selling softwares for Flash. It is estimated that 98% of all computers are installed with Flash and 80% of the videos online are viewed with Flash. Thanks to these impressive figures, Adobe reported a revenue of $3.5 billion, with net income being $871.8 million.

In view of the huge success of Flash, Microsoft introduced a new technology called Silverlight as an alternative for Flash. One of the selling points of Silverlight is that it supports HD 1080p video contents better.

Microsoft commented that HD capability would become the mainstream format for videos in the future. Brad Becker from Microsoft (who is a former executive of Adobe) said he “can’t imagine what could be more important on a television than high video quality.”

Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.