There are several questions an SEO specialist in Egypt may encounter during a job interview. Getting hired as a Search engine specialist is not a piece of cake. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview.
1.) Are you Adwords Certified?
This is the first cut-off question you can expect. Nearly all accomplished SEO specialists need to have a strong understanding of paid search, in addition to natural search. Think of it this way, how can one optimization a website for high placement within Google, if they do not understand how Google’s revenue model works?
For example, If a business owns a website about shoes, they would definitely want a lot of shoes buyers to visit their website. But trying to optimize their website to rank for the keyword “Shoes” would be a very difficult job. More important, the search phrase “Shoes” would draw significant traffic.
Basically, this kind of traffic will contain a big percentage of non-buyers as well as buyers. Understanding which keywords or key phrases converts visitors to buyers, for advertisers. Will definitely help to determine the best keywords or phrases for search engine optimization.
2.) What is the optimal keyword density should a target phrase or keyword be, within a given piece of content?
This is a very tricky question. It tests If your knowledge is up to date or not in SEO. Several years ago Internet marketers and search engine optimization experts discovered a weakness point within Google ranking factors. They discovered that if you repeated your targeted keywords in your content in a certain way. This would make your page or website rank higher on the SERPS.
If a key phrase or a keyword constitutes 4% – 5% of all the written content, Google would automatically rank you for that key phrase or a keyword. But in the last 2 years Google have picked up on this trick. Now they penalize website who “stuff” keywords in their content.
They can tell if the phrase has been forced into the article (whether or not it is relevant to the rest of the sentence). Currently, SEO experts recommend no more than 2% keyword density, for a given keyword phrase.
3.) How many keywords should one optimize, on a given page?
Having too many targeted keywords, on a given pages dilutes your efforts. The optimal number is two to three. This assumes that each page has about 500 words of content. If it has more, there is a little more flexibility. If it has less, the SEO expert should aim for one or two keyword phrases.
Amr ElKirsh talks about SEO Egypt, Visit his blog to learn more about how to interview anSEO Specialist in Egypt.